\nPotrivit unui raport al Consiliului Concuren\u0163ei, produsele comercializate sub marc\u0103 privat\u0103 \u00ee\u015fi consolideaz\u0103 \u00een continuare pozi\u0163ia \u00een r\u00e2ndul consumatorilor, \u00eenregistr\u00e2nd \u015fi \u00een 2012 cre\u015fteri semnificative, at\u00e2t la nivelul produselor alimentare, c\u00e2t \u015fi la nivelul celor nealimentare. \u00een ceea ce prive\u015fte evolu\u0163ia v\u00e2nz\u0103rilor pe categorii de produse v\u00e2ndute sub marc\u0103 privat\u0103, cu excep\u0163ia zah\u0103rului, care a \u00eenregistrat o sc\u0103dere substan\u0163ial\u0103 (51%), toate celelalte categorii au \u00eenregistrat cre\u015fteri \u00een 2012.<\/p>\n
\nPonderea m\u0103rcilor private \u00een totalul v\u00e2nz\u0103rilor magazinelor a crescut de la 3% \u00een 2010 la 7% anul trecut. Ou\u0103le, uleiul \u015fi carnea de pui au o pondere de peste 50% din v\u00e2nz\u0103rile retailerilor pe fiecare din aceste categorii. De asemenea, aproape 40% din v\u00e2nz\u0103rile de f\u0103in\u0103 sunt sub marc\u0103 proprie, pe segmentul conservelor ponderea brandurilor proprii este de 35%, de 30% la pe\u015fte \u015fi fructe de mare, 26% la produse congelate, 22% la mezeluri, 22% la lactate, 19% la dulciuri, 16% la panifica\u0163ie, 15% la sucuri \u015fi ap\u0103, 12% la b\u0103uturi alcoolice, 11% la zah\u0103r, 10% la legume \u015fi 10% la vinuri.<\/p>\n
\nTo\u0163i retailerii mari din Rom\u00e2nia, precum Kaufland, Carrefour, Lidl, Auchan, Penny & XXL, Mega Image, Cora, Profi \u015fi Billa, de\u0163in o gam\u0103 de produse sub marc\u0103 proprie, multe fiind fabricate \u00een Rom\u00e2nia. Acestea sunt cu p\u00e2n\u0103 la 20% mai ieftine dec\u00e2t cele de brand. Retailerul cu cea mai mare pondere a m\u0103rcilor private \u00een total v\u00e2nz\u0103ri, de aproximativ 80%, este Lidl.<\/p>\n","protected":false},"excerpt":{"rendered":"
V\u00e2nz\u0103rile de produse marc\u0103 privat\u0103 ale retailerilor au crescut \u00een 2012, fa\u0163\u0103 de anul anterior, cu 34% pe categoria alimentelor \u015fi cu 36% pe segmentul produselor nealimentare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[426,240,8596,387,35684,7178,399,413,7212],"class_list":["post-101135","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alimente","tag-comert","tag-consiliul-concurentei","tag-magazine","tag-marci-private","tag-marketing","tag-retail","tag-retaileri","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101135"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101135\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}