\n\u00cen contextul dezvolt\u0103rii pie\u0163ei de vinuri premium \u015fi super premium dar \u015fi a tendin\u0163ei de sofisticare a consumatorului rom\u00e2n, Vincon Rom\u00e2nia \u00ee\u015fi completeaz\u0103 portofoliul de vinuri super premium cu o nou\u0103 gam\u0103 \u2013 Egregio. Disponibil de la mijlocul lunii septembrie, p\u00e2n\u0103 acum au fost distribuite aproximativ 15.000 de sticle de vin. <\/p>\n
\nExper\u0163ii Vincon Rom\u00e2nia au realizat o gam\u0103 care cuprinde vinuri ro\u015fii – Cabernet Sauvignon, Feteasc\u0103 Neagr\u0103, Merlot – \u015fi albe – Muscat Ottonel (2012), vinificat \u00een sec de Vincon pentru prima dat\u0103 \u00een Rom\u00e2nia, \u015fi T\u0103m\u00e2ioas\u0103 Rom\u00e2neasc\u0103, dulce. \u00cen prima parte a lui 2014 gama va fi completat\u0103 cu trei noi soiuri \u2013 Chardonnay (2013), din prima produc\u0163ie de la Vincon, Busuioac\u0103 de Bohotin \u015fi Rose (2012).<\/p>\n
\nEgregio este v\u00e2rful de gam\u0103 pe segmentul super premium retail, din care mai fac parte \u015fi Oenoteca, Vinoteca, Comoara Pivni\u0163ei \u015fi Casa Vrancea. De asemenea, compania este prezent\u0103 \u015fi pe segmentul super premium Horeca cu gama Ambrosio \u015fi Ros\u00e9 Verit\u00e9.<\/p>\n
\nNumele provine de la “Egregia cum laude” care reprezint\u0103 cea mai \u00eenalt\u0103 distinc\u0163ie academic\u0103, iar componenta de \u201dvin contemporan\u201d se reg\u0103se\u015fte la nivel de design printr-o execu\u0163ie neconven\u0163ional\u0103 a etichetei.<\/p>\n
\nMuscat Ottonel Egregio 2012 a fost medaliat cu argint la Concursul Interna\u0163ional de Vinuri Bucure\u015fti 2013 \u015fi la Bachus 2013, iar T\u0103m\u00e2ioasa Rom\u00e2neasc\u0103 Egregio 2011 cu medalie de aur la Bachus 2013.<\/p>\n
\nEgregio este disponibil la nivel na\u0163ional, la pre\u0163ul recomandat de 46 de lei, \u00een supermarketuri \u015fi hipermarketuri.<\/p>\n
\nVincon Rom\u00e2nia estimeaz\u0103 c\u0103 va \u00eencheia 2013 cu o cifr\u0103 de afaceri mai mic\u0103 dec\u00e2t tendin\u0163a de comprimare a pie\u0163ei, \u00een contextul sc\u0103derii pie\u0163ei vinului cu apoximativ 18%, comparativ cu 2012.<\/p>\n
\n\u00cen 2013 v\u00e2nz\u0103rile Vincon Rom\u00e2nia din re\u0163elele moderne de comer\u0163 au reprezentat aproximativ 36%, iar comer\u0163ul tradi\u0163ional au contribuit cu aproximativ 64% la realizarea cifrei de afaceri a companiei.<\/p>\n
\n\u00cen acest an Vincon \u015fi-a consolidat pozi\u0163ia \u00een pia\u0163\u0103 prin cre\u015fterea distribu\u0163iei, at\u00e2t \u00cen re\u0163elele moderne de comer\u0163 c\u00e2t \u015fi \u00een comer\u0163ul tradi\u0163ional. Compania a implementat \u00een 2013 un program de portofoliu \u201dmust sell\u201d \u00een top loca\u0163ii de retail, la nivel na\u0163ional, prin care a fost crescut\u0103 distribi\u0163ia numeric\u0103 pentru segmentul premium \u015fi super premium.<\/p>\n
\n\u00cen 2014 Vincon va continua procesul de rearanjare \u015fi dezvoltare a portofoliului dar \u015fi completarea unor segmente neacoperite (upper-economy), focusul companiei fiind mainsteam, premiu \u015fi super premium.<\/p>\n","protected":false},"excerpt":{"rendered":"
Vincon Rom\u00e2nia, cel mai mare produc\u0103tor de vin, distilat de vin \u015fi b\u0103uturi spirtoase din Rom\u00e2nia, a lansat Egregio, o nou\u0103 gam\u0103 de vinuri super premium pe segmentul retail. Egregio a \u00eenceput s\u0103 fie distribuit la nivel na\u0163ional de la mijlocul lunii septembrie. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[8362,240,32653,47,297,399,24254,5626,7702],"class_list":["post-101108","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-bauturi","tag-comert","tag-distribuire","tag-lansare","tag-producator","tag-retail","tag-rosii","tag-vin","tag-vinuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101108"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101108\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}