{"id":100852,"date":"2013-10-31T12:32:37","date_gmt":"2013-10-31T12:32:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=100852"},"modified":"2013-10-31T12:32:37","modified_gmt":"2013-10-31T12:32:37","slug":"patru-companii-din-cinci-folosesc-in-romania-retelele-sociale-pentru-promovare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=100852","title":{"rendered":"Patru companii din cinci folosesc, \u00een Rom\u00e2nia, re\u0163elele sociale pentru promovare"},"content":{"rendered":"<p>\nLa nivel mondial 97% dintre companii sunt prezente pe re\u0163elele sociale.<br \/>\n94% dintre cei ce folosesc re\u0163elele de socializare folosesc Facebook, \u00een timp ce Youtube este utilizat de 43% iar Linkedin de 41%. Pentru compara\u0163ie, la nivel mondial 92% din companii folosesc Facebook, 56% Youtube \u015fi 70% Linkedin.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5545\/11595443\/1\/04.jpg?height=525&#038;width=700\" style=\"width: 700px; height: 525px;\" \/><\/p>\n<p>\nRe\u0163elele de socializare sunt folosite cu prec\u0103dere de 1 &#8211; 3 ani \u015fi doar 39% dintre companii au un departament special pentru comunicarea prin social media. 83% cred c\u0103 re\u0163elele sociale sunt o modalitate rapid\u0103 \u015fi eficient\u0103 de a prezenta produse \u015fi servicii noi.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5545\/11595443\/2\/06.jpg?height=525&#038;width=700\" style=\"width: 700px; height: 525px;\" \/><\/p>\n<p>\n\u00cen Rom\u00e2nia, 95% dintre reponden\u0163i asociaz\u0103 utilizarea re\u0163elelor sociale cu departamentul de marketing, \u00een timp ce la nivel global 69% asociaz\u0103 respectiva activitate cu departamentul respectiv.<br \/>\n45% dintre companii folosesc re\u0163elele de socializare \u015fi pentru recrutarea de personal, iar 18% spun c\u0103 vor folosi \u00een viitor aceast\u0103 modalitate.&nbsp;<br \/>\nJum\u0103tate dintre companii posteaz\u0103 zilnic, 15% odat\u0103 la 2 &#8211; 3 zile, 21% s\u0103pt\u0103m\u00e2nal, 6% lunar \u015fi 9% o dat\u0103 la c\u00e2teva luni.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5545\/11595443\/3\/14.jpg?height=525&#038;width=700\" style=\"width: 700px; height: 525px;\" \/><\/p>\n<p>\nReprezentan\u0163ii companiilor cred c\u0103 re\u0163elele sociale asigur\u0103 cre\u015fterea expunerii pe pia\u0163\u0103 &#8211; 83%, cre\u015fterea notorit\u0103\u0163ii commpaniei &#8211; 79%, fidelizarea clien\u0163ilor&nbsp; &#8211; 52%, cre\u015fterea traficului de cline\u0163i &#8211; 52%, cre\u015fterea v\u00e2nz\u0103rilor &#8211; 46%, reducerea cheltuielilor de marketing &#8211; 37%, dezvoltarea parteneriatelor de afaceri &#8211; 13%.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5545\/11595443\/4\/16.jpg?height=525&#038;width=700\" style=\"width: 700px; height: 525px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen Rom\u00e2nia, patru companii din cinci (78%, mai exact) folosesc re\u0163elele de socializare pentru promovare, cu prec\u0103dere Facebook, urmat\u0103 de Youtube \u015fi Linkedin, arat\u0103 studiul &#8220;Social Media \u015fi mediul de afaceri rom\u00e2nesc&#8221; realizat de EY Romania. Studiul analizeaz\u0103 r\u0103spunsurile a 173 de reprezentan\u0163i ai unor companii din diverse industrii. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[201,7320,32766,11219,533,444,9789,395,262,98,7853,12570],"class_list":["post-100852","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-companii","tag-facebook","tag-folosire","tag-linkedin","tag-mediere","tag-promovare","tag-reprezentanti","tag-retele","tag-retele-sociale","tag-romania","tag-studiu","tag-youtube"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100852"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100852\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}