{"id":100777,"date":"2013-10-29T14:38:33","date_gmt":"2013-10-29T14:38:33","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=100777"},"modified":"2013-10-29T14:38:33","modified_gmt":"2013-10-29T14:38:33","slug":"microsoft-google-si-facebook-pregatesc-sfarsitul-erei-cookie-urilor-in-publicitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=100777","title":{"rendered":"Microsoft, Google \u015fi Facebook preg\u0103tesc sf\u00e2r\u015fitul erei cookie-urilor \u00een publicitate"},"content":{"rendered":"<p>\n&nbsp;Cei trei gigan\u0163i din Silicon Valley au anun\u0163at recent proiecte prin care vor ocoli miile de companii specializate \u00een plasarea de cookie-uri pe site-uri, \u00een prezent intermediari \u00eentre agen\u0163iile de publicitate \u015fi publicul \u0163int\u0103.<\/p>\n<p>\nMutarea anun\u0163\u0103 un transfer masiv de putere \u00een industria global\u0103 a publicit\u0103\u0163ii digitale, estimat\u0103 la 120 miliarde de dolari pe an.<\/p>\n<p>\n&#8220;Se preg\u0103te\u015fte o mare b\u0103t\u0103lie. Cel care controleaz\u0103 accesul la informa\u0163ie o poate \u00eenchiria \u015fi are un avantaj uria\u015f&#8221;, comenteaz\u0103 pentru Wall Street Journal Scott Meyer, director general la Evidon, companie specializat\u0103 \u00een cookies.<\/p>\n<p>\nTotodat\u0103, sistemele preg\u0103tite de Microsoft, Google \u015fi Facebook vor fi mai eficiente dec\u00e2t cookie-urile: companiile vor putea aduna informa\u0163ii mai exacte \u015fi relevante despre activit\u0103\u0163ile \u015fi comportamentul utilizatorilor.<\/p>\n<p>\n<a href=\"http:\/\/www.mediafax.ro\/economic\/microsoft-google-si-facebook-pregatesc-sfarsitul-erei-cookie-urilor-in-publicitate-11581294\">Cititi mai multe pe<\/a> www.mediafax.ro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft, Google \u015fi Facebook preg\u0103tesc noi sisteme pentru monitorizarea \u015fi controlul informa\u0163iei pe internet, care vor \u00eenlocui a\u015fa-numitele &#8220;cookies&#8221; &#8211; micile secven\u0163e de soft utilizate \u00een publicitate pentru a afi\u015fa spoturi &#8220;la \u0163int\u0103&#8221; \u015fi pentru a aduna date despre utilizatori, potrivit WSJ.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,201,10100,35606,7320,5431,8015,442,32878,6763,16708,264,6280],"class_list":["post-100777","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-companii","tag-control","tag-cookie","tag-facebook","tag-google","tag-informatie","tag-microsoft","tag-pregatesc","tag-publicitate","tag-tinta","tag-utilizatori","tag-wsj"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100777"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100777\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}