\nDrago\u015f Pav\u0103l a cl\u0103dit \u00een 20 de ani o re\u0163ea care a ajuns azi s\u0103 numere 20 de magazine, c\u00e2\u015ftig\u00e2nd cot\u0103 de pia\u0163\u0103 mai cu seam\u0103 \u00een plin\u0103 criz\u0103, c\u00e2nd a investit peste 200 de milioane de euro. Dedeman este \u00een acest moment nu doar liderul din domeniul bricolajului, ci \u015fi cel mai mare retailer rom\u00e2n.<\/p>\n
\nPovestea lui Drago\u015f Pav\u0103l a \u00eenceput \u00een primii ani dup\u0103 revolu\u0163ie, c\u00e2nd, alt\u0103uri de fratele Adrian Pav\u0103l, dintr-o familie cu opt copii, au pornit afacerea de la zero. A durat mai bine de zece ani p\u00e2n\u0103 au ajuns la formatul actual de magazin. \u00cen 1995 a v\u0103zut primul magazin de bricolaj de mari dimensiuni \u015fi \u015fi-a propus s\u0103 fac\u0103 acela\u015fi tip de afacere.<\/p>\n
\n\u00cen vreme de criz\u0103 \u00eens\u0103, c\u00e2nd mai toate re\u0163elele comerciale \u015fi-au v\u0103zut v\u00e2nz\u0103rile sc\u0103z\u00e2nd dramatic \u015fi au preferat o politic\u0103 precaut\u0103, Dedeman s-a extins rapid, iar num\u0103rul de magazine a crescut de peste dou\u0103 ori. V\u00e2nz\u0103rile au fost \u015fi ele pe trend ascendent, dep\u0103\u015find anul trecut 2 miliarde de lei, \u00een cre\u015ftere cu 29% fa\u0163\u0103 de 2010. Pentru anul \u00een curs 2012 compania \u015fi-a bugetat un plus de zece procente fa\u0163\u0103 de 2011. Anul trecut Dedeman a raportat v\u00e2nz\u0103ri mai mari dec\u00e2t concuren\u0163ii s\u0103i plasa\u0163i pe locurile urm\u0103toare (Bricostore, Praktiker \u015fi Baumax) la un loc.<\/p>\n
\nPatru noi magazine – la Bistri\u0163a, Constan\u0163a, R\u00e2mnicu V\u00e2lcea \u015fi Slatina – au fost inaugurate \u00een 2012, obiectivul declarat al lui Drago\u015f Pav\u0103l fiind s\u0103 ajung\u0103 la 45 de magazine p\u00e2n\u0103 \u00een 2015. Retailerul are \u00een acest moment suprafe\u0163e de v\u00e2nzare de peste 310.000 mp, 30 de magazine, dou\u0103 centre logistice \u015fi parc auto propriu. Pe rafturile magazinelor, cu suprafa\u0163\u0103 de v\u00e2nzare \u00eentre 6.000 \u015fi 18.000 mp sunt a\u015fezate peste 45.000 de produse. <\/p>\n
\nRe\u0163eaua de bricolaj Dedeman, controlat\u0103 de fra\u0163ii Adrian \u015fi Drago\u015f Pav\u0103l din Bac\u0103u, a ajuns \u00een 2013 la 35 de magazine \u00een urma finaliz\u0103rii unei investi\u0163ii de 12,5 milioane de euro la T\u00e2rgu-Mure\u015f, unde a fost construit\u0103 o unitate cu o suprafa\u0163\u0103 de 13.700 de metri p\u0103tra\u0163i. \u00cen pia\u0163a de bricolaj \u015fi distribu\u0163ie de materiale de construc\u0163ii, estimat\u0103 la circa 1,8 miliarde de euro pe an, principalii competitori ai Dedeman sunt re\u0163elele Arabesque (controlat\u0103 de omul de afaceri Cezar Rapotan), Ambien (Ioan Ciolan), Praktiker, Bricostore (de\u0163inut\u0103 de Kingfisher), BauMax sau Hornbach.<\/p>\n","protected":false},"excerpt":{"rendered":"
Drago\u015f Pav\u0103l<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[9068,11357],"class_list":["post-100750","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-dedeman","tag-dragos-paval"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100750"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100750\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}