{"id":100508,"date":"2013-10-21T16:58:59","date_gmt":"2013-10-21T16:58:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=100508"},"modified":"2013-10-21T16:58:59","modified_gmt":"2013-10-21T16:58:59","slug":"cati-abonati-au-the-times-si-the-sunday-times-dupa-introducerea-sistemului-de-taxare-pentru-continutul-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=100508","title":{"rendered":"C\u00e2\u0163i abona\u0163i au The Times \u015fi The Sunday Times dup\u0103 introducerea sistemului de taxare pentru con\u0163inutul online"},"content":{"rendered":"<p>\n\u00cen plus, versiunile tip\u0103rite ale celor dou\u0103 publica\u0163ii au \u00een prezent 200.000 de abona\u0163i, cu 50.000 mai mult fa\u0163\u0103 de iulie 2010, c\u00e2nd a fost introdus sistemul de taxare pentru consultarea versiunilor online ale celor dou\u0103 ziare, informeaz\u0103 <a href=\"http:\/\/blog.wan-ifra.org\" target=\"_blank\">blog.wan-ifra.org<\/a>.<\/p>\n<p>\nPublica\u0163iile The Times \u015fi The Sunday Times sunt editate de compania News UK, controlat\u0103 de magnatul media Rupert Murdoch.<\/p>\n<p>\nKatie Vanneck Smith, Chief Marketing Officer al companiei News UK, a declarat la Digital Editors Network Conference, organizat\u0103 recent la Londra, c\u0103 a fost necesar\u0103 o perioad\u0103 de 15 luni pentru recuperarea pierderilor \u00een v\u00e2nz\u0103ri cauzate de introducerea sistemului cu tax\u0103. Potrivit acesteia, <strong>comportamentul consumatorilor de \u015ftiri online &#8211; marcat ini\u0163ial de ne\u00eencredere \u015fi aversiune ca urmare a introducerii taxei pentru con\u0163inutul pe internet &#8211; \u00eencepe s\u0103 se schimbe.<\/strong><\/p>\n<p>\n\u00cen acest context, Katie Vanneck Smith a explicat c\u0103 a crescut durata \u00een care o persoan\u0103 obi\u015fnuie\u015fte zilnic s\u0103 lectureze \u015ftiri. Astfel, o persoan\u0103 obi\u015fnuia s\u0103 petreac\u0103 40 de minute &#8220;\u00een print&#8221;. \u00cen prezent, \u00eens\u0103, o persoan\u0103 cite\u015fte \u015ftiri \u00een publica\u0163ii tip\u0103rite timp de 30 de minute, \u00een timp ce articolelor online le sunt dedicate 12 minute. Chiar dac\u0103 se poate sesiza o u\u015foar\u0103 sc\u0103dere a timpului dedicat lecturii \u015ftirilor din publica\u0163iile tip\u0103rite, timpul dedicat acestora continu\u0103 s\u0103 fie predominant.<\/p>\n<p>\n<strong>Aceste statistici sunt \u00eencurajatoare \u015fi indic\u0103 faptul c\u0103 taxarea con\u0163inutului online nu are \u00een mod implicit o influen\u0163\u0103 negativ\u0103 asupra abonamentelor publica\u0163iilor tip\u0103rite. <\/strong>Dimpotriv\u0103, \u00een unele cazuri, taxarea con\u0163inutului online poate influen\u0163a pozitiv v\u00e2nz\u0103rile \u00een print, se mai spune pe blog.wan-ifra.org.<\/p>\n<p>\nPe de alt\u0103 parte, \u015fi tabloidul The Sun, cel mai v\u00e2ndut ziar din Marea Britanie, \u015fi cotidianul de interes general The Daily Telegraph au anun\u0163at la \u00eenceputul acestui an c\u0103 au decis s\u0103 introduc\u0103 taxe pentru accesarea con\u0163inutului lor online.<\/p>\n<p>\n\u00cen Marea Britanie, acest sistem a fost implementat \u015fi de publica\u0163ia economic\u0103 Financial Times.<\/p>\n<p>\nSistemul de taxare a con\u0163inutului online, cu posibilitatea accesului gratuit la c\u00e2teva materiale pe lun\u0103, a fost deja introdus de mai multe publica\u0163ii din Statele Unite ale Americii, printre care \u015fi The New York Times, \u015fi din Canada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cotidianul britanic The Times \u015fi suplimentul s\u0103u de duminic\u0103, The Sunday Times, care, \u00een 2010, au introdus taxe de acces pentru consultarea versiunilor lor online, au anun\u0163at recent c\u0103 au 150.000 de abona\u0163i la con\u0163inutul lor digital.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8631,539,15311],"class_list":["post-100508","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-abonati","tag-online","tag-the-times"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100508"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100508\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}