\nBurberry, spre exemplu, a renun\u0163at la parteneriatul cu Inter Parfums care \u00eei producea parfumurile \u015fi l-a angajat pe Francis Kurkdjian, responsabil de crearea de parfumuri pentru Yves Saint Laurent, Giorgio Armani, Versace sau Dior. Tendin\u0163a a \u00eenceput \u00eens\u0103 cu Frederic Malle, care a luat hot\u0103r\u00e2rea de a men\u0163iona pe sticlu\u0163e numele speciali\u015ftilor ce lucrau la parfumurile sale, permi\u0163\u00e2nd astfel publicului s\u0103 asocieze aroma preferat\u0103 cu un creator anume ale c\u0103rui crea\u0163ii s\u0103 le caute, ini\u0163iativ\u0103 urmat\u0103 \u015fi de alte branduri. La r\u00e2ndul s\u0103u, casa Jean Patou l-a angajat pe Thomas Fontaine, iar Louis Vuitton l-a angajat pe Jacques Cavallier anul trecut, creator al L’Eau d’Issey pentru Issey Miyake.<\/p>\n
\nNu toate casele de mod\u0103 au \u00eens\u0103 “nasul” propriu, prefer\u00e2nd s\u0103 colaboreze cu produc\u0103tori importan\u0163i \u00een domeniu, cum ar IFF sau Givaudan, ori chiar Procter & Gamble, care produce parfumurile Gucci \u015fi Dolce & Gabbana, consider\u00e2nd c\u0103 astfel \u0163in costurile sub control \u015fi beneficiaz\u0103 de o experien\u0163\u0103 pe care ar dura prea mult s-o dob\u00e2ndeasc\u0103 prin for\u0163e proprii ori c\u0103 “nasul” unic le permite s\u0103 produc\u0103 doar o gam\u0103 limitat\u0103. Adep\u0163ii specialistului propriu \u00een parfumuri sus\u0163in c\u0103 avantajul competitiv adus de acesta este c\u0103 produsele realizate de el ies mai u\u015for \u00een eviden\u0163\u0103 \u00een raport cu cele ale concuren\u0163ei.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dac\u0103 firmele de mod\u0103 sau lan\u0163urile mari de magazine se laud\u0103 cu creatorii angaja\u0163i pentru a le realiza diverse colec\u0163ii, ideea a fost preluat\u0103 mai recent \u015fi de produc\u0103torii de parfumuri, scrie Financial Times.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[15392,7312,206,4127,387,7178,6481,6083,35538,7183],"class_list":["post-100482","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-case-de-moda","tag-colectii","tag-lifestyle","tag-lux","tag-magazine","tag-marketing","tag-moda","tag-parfum","tag-parfumier","tag-tendinte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100482"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100482\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}