{"id":100215,"date":"2013-10-11T12:18:36","date_gmt":"2013-10-11T12:18:36","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=100215"},"modified":"2026-04-03T15:48:20","modified_gmt":"2026-04-03T15:48:20","slug":"capitalistul-saptamanii-povestea-fondatorului-audi-august-horch","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=100215","title":{"rendered":"Capitalistul s\u0103pt\u0103m\u00e2nii: Povestea fondatorului Audi, August Horch"},"content":{"rendered":"<p>\nA lucrat pentru acesta doar trei ani, aleg\u00e2nd s\u0103 \u00ee\u015fi fondeze propria companie \u00een 1899, August Horch &amp; Cie. De\u015fi \u00een acel moment Horch avea pu\u0163ine cuno\u015ftin\u0163e despre afaceri, le compensa cu cele din domeniul ingineriei, miz\u00e2nd pe inova\u0163ii \u00een produc\u0163ia ma\u015finilor. Prima ma\u015fin\u0103 creat\u0103 de August Horch &amp; Cie \u00een 1901 ajungea la o vitez\u0103 maxim\u0103 de 32 km\/h. \u00cen 1903, Horch a lansat prima ma\u015fin\u0103 cu patru cilindri, iar \u00een 1907, una cu \u015fase cilindri.<\/p>\n<p>\nMa\u015finile lui Horch au ajuns astfel s\u0103 fie considerate superioare celor create de Benz sau Mercedes. Sediul ini\u0163ial al companiei era \u00een K\u00f6ln, dar, din cauza condi\u0163iilor economice nefavorabile, a fost mutat la Reichenbach, iar apoi la Zwickau. Intensificarea problemelor financiare l-a determinat pe August s\u0103 transforme compania \u00eentr-o societate pe ac\u0163iuni &#8211; cea mai mare gre\u015feal\u0103, dup\u0103 cum el \u00eensu\u015fi declara. \u00cen 1909, v\u00e2nz\u0103rile companiei au sc\u0103zut \u015fi ac\u0163ionarii i-au cerut lui Horch s\u0103 p\u0103r\u0103seasc\u0103 postul de pre\u015fedinte al companiei. Horch nu a fost descurajat \u015fi a \u00eenfiin\u0163at o nou\u0103 companie, tot \u00een Zwickau.<\/p>\n<p>\nNumele ini\u0163ial era Horch Automobil-Werke, dar o disput\u0103 legal\u0103 nu i-a permis s\u0103 \u00ee\u015fi foloseasc\u0103 numele din nou, acesta fiind o marc\u0103 \u00eenregistrat\u0103 pentru cealalt\u0103 companie. Prin urmare, \u00een 1910, s-a n\u0103scut Audi \u2013 traducerea \u00een latin\u0103 a cuv\u00e2ntului \u201eHorch\u201e(\u201eascult\u0103\u201e \u00een limba german\u0103). \u00cen 1928, noi probleme financiare au condus la cump\u0103rarea unui pachet de 51% din ac\u0163iuni de c\u0103tre DKW. \u00cen 1932, Audi, DKW, Horch &amp; Cie \u015fi Wanderer au fuzionat \u00een Uniunea Auto, preluat\u0103 \u00een cele din urm\u0103 de Volkswagen \u015fi recunoscut\u0103 ca Audi din 1964. Cele patru inele ale logoului reprezint\u0103 \u00een continuare cele patru companii.<\/p>\n<p>\nAudi este cunoscut \u015fi \u00een prezent drept produc\u0103torul celor mai avansate ma\u015fini din punct de vedere tehnologic, dup\u0103 cum \u015fi-a propus August Horch de la \u00eenceput. P\u00e2n\u0103 la moartea sa, \u00een 1951, a fost profesor de onoare la Universitatea Tehnic\u0103 din Braunschweig.<\/p>\n<p>\n\u00cen prima parte a anului, v\u00e2nz\u0103rile Audi au ajuns la un record, o cre\u015ftere de 6,4% fiind \u00eenregistrat\u0103 fa\u0163\u0103 de aceea\u015fi perioad\u0103 din 2012. Compania a livrat \u00een acest interval peste 780.000 de ma\u015fini, ajung\u00e2nd la venituri de 25,2 milioane de dolari. \u00cen 2012, compania a \u00eenregistrat venituri de circa 48,7 milioane de dolari.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Istoria Audi a \u00eenceput odat\u0103 cu fondarea de c\u0103tre August Horch a companiei August Horch &amp; Cie., \u00een 1899. August Horch s-a n\u0103scut \u00een 1868 \u00een ora\u015ful german Moselle \u015fi a studiat \u00een Mittweida. \u015ei-a finalizat studiile de inginerie \u00een 1890 \u015fi a \u00eenceput s\u0103 lucreze pentru Carl Benz \u00een 1896. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826],"tags":[7950,20197,242,7060,8932],"class_list":["post-100215","post","type-post","status-publish","format-standard","hentry","category-special","tag-audi","tag-fondator","tag-istorie","tag-masina","tag-poveste"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100215"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100215\/revisions"}],"predecessor-version":[{"id":100227,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/100215\/revisions\/100227"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}