{"id":10020,"date":"2008-02-28T14:50:11","date_gmt":"2008-02-28T14:50:11","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=10020"},"modified":"2026-04-02T11:21:50","modified_gmt":"2026-04-02T11:21:50","slug":"ursus-lanseaza-berea-cu-gust-de-fructe","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=10020","title":{"rendered":"Ursus lanseaza berea cu gust de fructe"},"content":{"rendered":"<p><strong>Redd&#8217;s Fresh<\/strong> este prima bere cu aroma de fructe, produsa in Romania, printr-o linie de productie proprie, stabilita la Buzau. &quot;Aceasta bere se mai fabrica si in Polonia, Rusia si Africa de Sud, si am fi putut sa o importam de acolo, insa am preferat sa ne creem propria linie de productie si sa investim mai degraba in dezvoltarea locala&quot;, spune <strong>Marian Olteanu<\/strong>, NPD Manager, <strong>Ursus Breweris<\/strong>. <\/p>\n<p>Campania de lansarea a produsului se va desfasura in perioada martie-aprilie, prin intermediul spoturilor TV si solo spoturilor. Redd&#8217;s Fresh va fi livrat in toate supermarketurile din tara, iar pretul de la raft este de aproximativ 2,2 lei. <\/p>\n<p>Ursus Breweries, filiala locala a <strong>SABMiller<\/strong> a avut anul trecut vanzari estimate la peste 200 milioane de euro, raportand o crestere de 18% a vanzarilor in ultimele trei luni ale anului, ritm de trei ori mai mare fata de cel inregistrat de grup in Polonia sau Rusia. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dupa ce, anul trecut, producatorul Ursus a intrat pe segmentul berilor speciale prin lansarea beriii fara alcool, anul acesta vine cu un nou produs: berea cu gust de lamaie<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7213,9135,240,6278,259,399,7927],"class_list":["post-10020","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bere","tag-bere-cu-gust-de-fructe","tag-comert","tag-fmcg","tag-productie","tag-retail","tag-ursus"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10020"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10020\/revisions"}],"predecessor-version":[{"id":31065,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10020\/revisions\/31065"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}