But those looking for haute couture escapes have started to take refuge in the last bastion yet unconquered by the crisis – hotels decorated by the famous fashion designers. Built and decorated in the good days, when fashion designers used to put their name on anything, from spirits to mineral water and mobile phones, hotels decorated by designers such as Versace, Bvlgari and Lacroix are fully-booked all year.
“I tried on countless occasions to book a room at the Hôtel du Petit Moulin (decorated by Christian Lacroix i.e.), but because I never schedule my trips very long in advance, it was almost impossible to achieve.
The hotel has a small number of rooms, around 8, of course there is great demand, and it is impossible to make a booking one week in advance,” says R=zvan Ciobanu, a fashion designer who also declares himself a lover of interior design, up to date with everything that happens in the field. According to the designer, when he finally managed to go to the Hôtel du Petit Moulin, it was a special experience. “I spent one night in this Parisian hotel which looks wonderful, with its 18th century design. And my room was just as I had imagined it: black curtains, a hallway with buildings from the last century painted on the walls, the bathroom had wooden flooring, a rare feature today, and the bathroom furniture was also 18th-century inspired.
” The story of fashion designers who put their names to luxury hotels started back in 1994, when Versace brought its opulent style to the hotel world, by launching the Palazzo Versace brand.
But the market became truly animated ten years later, after the Bvlgari group sealed a partnership with Ritz-Carlton (held by the Marriott group), to launch Bvlgari Hotels&Resorts.
The first creation of the one billion-dollar partnership between Armani, and EMAAR Hotels and Resorts will probably materialise towards the end of this year. The hotel will be part of the Burj Dubai complex, and will include 175 rooms and apartments, five restaurants and a spa, covering 40,000 square metres in overall area.