BusinessMagazin

Tag: cars

  • Aventuri pe patru roţi, distracţie garantată

    De data aceasta, miza supremă este câştigarea titlului de “cea mai rapidă maşină din lume” în cadrul faimosului Grand Prix mondial, desfăşurat în Japonia. Ca un samurai al timpurilor noastre, Mater porneşte o joacă de-a agentul secret, dar intră fără să ştie în centrul unui adevărat spionaj internaţional, din care numai Flash îl poate scoate.

    Pe lângă personajele îndrăgite din primul film, “Maşini 2” introduce un nou personaj fermecător, Finn McMissile (Michael Caine), un adevărat James Bond în varianta cu motor, care va conduce acţiunea pe noi culmi. Distracţia şi aventura sunt garantate.

    Filmul este distribuit în România de PRO Video.

  • Element of surprise

    The events that marketing calls ”cross promotion” or even advertising are increasingly reliant on the element of surprise, and organisers have imagined connections that are not necessarily obvious or conventional. If the cars on display at the mall or the theatre plays in coffee shops are no longer something out of the ordinary, trying a luxury coach for an hour while watching a theatre play or configuring your car among racks of Dior clothes is not as conventional, at least not in Romania. To companies, the idea generates a number of advantages, from consolidation of their image to lucrative aspects. Surprise can also make consumers forget about the crisis budget and leave with the keys of a car instead of a dress or buy a blouse or a piece of furniture during the intermission of a theatre play.

    When the AutoItalia representatives launched the Infiniti brand (the Nissan luxury division) on the Romanian market they avoided the classic option, a party in their own showroom. Instead, they chose to display the cars in front of one of the biggest multibrand luxury store, Victoria 46 and open a configuration space inside the store for one month. As a result, the luxury fashion fans could configure one of the Infiniti models from the dashboard installed on the top floor of the store while checking out the new Christian Dior or Yves Saint Laurent collections. ”Victoria 46 is a trend-setter in terms of clothing, it targets connoisseurs first of all. It was a natural choice as a partner for Infiniti, because the two brands have lots in common,” explains Mircea Eremia, general manager of Infiniti Romania. On the other hand, the malls, one of the places automotive importers like to use to advertise, are no longer settling for simply displaying the models and have started to organise events for car fans.

    For one day, the car park of Plaza Romania was converted into a rally track, with pilot Titi Aur offering a drifting demonstration just like in the ”The Fast and Furious”.

    TRADUCERE DE LOREDANA FRATILA-CRISTESCU SI DANIELA STOICAN